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Areté Alchemic Color

Beauty Through Conscious Color

Free From 2800+ harmful chemicals including:

 1700 chem. banned or restricted in personal care products by the European Union

Plus additional chemicals flagged by our Areté conscious beauty counsel:

 Ammonia (replaced with MEA)

PPD (replaced with PTDS)



Animal Derived Ing.

Masterful Products that NURTURE People and TREASURE our Plant


Ground breaking new complex for HAIR HEALTH AND SCALP WELLNESS with 100 yrs old biofermanented BALSAMIC VINEGAR with RESVERATROL - nature's most powerful antioxidant.

This complex STRENGTHENS the hair while working from the bulb to promote PROTECTION from aging, damage and oxidative stress. 


At the heart of Alchemic Color is our sacred trio of cold pressed organic oils. Sustainably source from Italy. Each oil is revered as a form of Italian Gold

Rich in BENEFITS for the hair and scalp. This nutritive oil blend enhances color absorption  protects from damage and moisture loss and delivers scalp soothing properties.

POMEGRANATE OIL- (Red Oil) Natural powerful antioxidant protects, nourishes, and delivers regenerative action on the hair during the alchemic color transformation

APRICOT OIL - (Yellow Oil) High Antioxidant content lightweight consistency helps hair hold onto moisture and defend against the elements

OLIVE OIL - (Green Oil) Rich in vitamins and Oleic Acid and Squalling(which is so good for your scalp) which penetrates the cuticle to deliver intense hydration and softness.



Oway Hnectar is the world’s first biodynamic, free-trade, professional only liquid hair color. It is also the first color with integrated hair lifting. It is formulated with ingredients that were grown on the family’s 100 year old organic farm in Bologna, Italy. The Hcolor line has 34 shades of permanent hair color, and a supporting cast of developers, lighteners, care and styling products.  

Hnectar provides an excellent plumping and restructuring effect thanks to the cotton protein, as well as the vitamins and aminoacids contained in Papamiel. It also offers long lasting hydration, thanks to the high concentration of sugars contained in the nectars. Hair does not require protein integration or restructuring treatments, as Hnectar is a color service with integrated hair lifting.


Key Ingredients

Biodynamic Elderberry Nectar Brightening and revitalizing. Elderberry substances make the hair bright and shiny and are consequently ideal remedies for dull and lifeless hair.

Organic Mallow Nectar Soothing, refreshing, and de-sensitizing. Excellent for sensitive skin as it reduces proneness to irritation and has a decongesting and anti-inflammatory action.

Papamiel Nectar Nourishing, regenerating, and revitalizing. The Papamiel has a quick regenerating function on the cells of the upper epidermis. Through the high concentration of sugars, it favors hydration and provides unique comfort.

Ethical Yerba Mate Anti-oxidant and anti-radical. It protects the hair against oxidative and endogenous stresses and retains cell vitality and prevents aging.

Cotton Proteins They have a substance giving action, conferring body and structure to the hair. They prevent drying out and perform repair and restoring actions on the hair fiber. Softening and nourishing.



Hcolor is our award-winning ammonia-free color line made with biodynamic botanicals, organic and fair trade ingredients. Artfully created with high quality Italian micro-pigments, it's nourishing plant butter base is formulated to reduce the risks of allergies and enhance the health of the hair, scalp and mind. 



Biodynamic Hibiscus is commonly used in Ayurvedic medicine for its powerful antioxidants and vitamins that prevent premature grey, discourages split end formation and promote new hair growth.


Organic Cotton Proteins are rich in reparative Vitamin E and ceramides to bind the cuticle and cortex, adding strength, moisture and elasticity to the hair.


Organic Perilla Oil is a pure essential oil from the mint family. It's rich in omega-3s that soothe and calms the scalp.


Fair Trade Date Oil is ethically sourced from Burkina Faso to soften and nourish the hair, preventing moisture loss and dehydration.



Oway Hbright is an ammonia-free fluid light enhancer treatment for both natural and colored hair. Can be mixed with toner.



Biodynamic Hibiscus Extract is commonly used in Ayurvedic medicine for its powerful antioxidants and flavonoids that thicken hair strands, prevent premature grey and discourage split end formation.



Ethical Date Oil is rich in oleic acid and binds with proteins to prevent hair loss, while helping hair retain optimal hydration levels.


Organic Perilla Oil is calming, pure essential oil from the mint family with more nourishing omega-3s than flax and hemp seed. It soothes and protects the skin and scalp from irritation.


Organic Cotton Protein binds the cuticle and the cortex together, revealing a stronger, smoother cuticle that reflects shine.

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Oway Hbleach is the first-ever ammonia-free cream lightener infused with three pure essential oils and nourishing Kukui Butter. Gentle 



Kukui Butter makes up the base of Hbleach. This nourishing plant butter protects and strengthens the hair and scalp's defenses against moisture loss and damage.


Organic Perilla Essential Oil is from the mint family. With more omega-3 fatty acids than flax or hemp seed, this precious oil soothes and comforts the scalp, while polishing the cuticle.


Biodynamic Lavender Essential Oil is cherished for its relaxing and anti-inflammatory properties. It comforts even the most sensitive scalps, while regenerating and restoring the hair and scalp's delicate hydrolipid balance.


Fair Trade Date Oil Ethically sourced from Burkina Faso, this oil is rich in oleic acid, helping to soften and moisturize the hair. Prevents hair loss by binding with the hair's keratin to strengthen and restore at the root.

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