About

OWAY Hair Color

Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins. Oway lets us immerse you in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.

From Farm to Chair

Oway’s organic salon products take root on our family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature. Oway insiders call it OrtOfficina. Here, we grow, pick and distill our pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.

Hcolor

Hcolor is the world’s first professional organic hair color formulated with the highest concentration of organic, biodynamic and fair trade ingredients.

Our green chemists have created a beautiful balance between performance and nature with nourishing, gentle formulations that even the most sensitive clients will love. Loved by Hair Stylists and clients alike, Oway’s Hcolor has been voted Best Hair Color in the Green Beauty Awards and Best Ammonia Free Hair Color.

100% Ammonia Free
Perfect Grey Coverage
Glossy, Long Lasting Color
Delicate pH Respects Hair Fiber
Improves Hair Texture Over Time
Formulated with Calming Essential Oils

Hcatalyst is the world’s first phytobutter-based activator fortified with rich, creamy Illipe Seed Butters, Organic Perilla Oil and Biodynamic Hibiscus Extract.

These nourishing ingredients provide extra protection for the hair and scalp, resulting in shiny, healthy color without irritation.

Hnectar
Nourishing Nectar Hair Color

Hnectar is the world’s first professional organic hair color infusion with the ability to lift 1-3 levels while improving hair softness and brightness.

Innovative and groundbreaking

Hnectar harnesses the power of green sugars in its exclusive organic nectar complex. Biodynamic Elderberry and organic Mallow Flower Extract capture water molecules, filling and storing them in parched hair cells, resulting in hydrated, healthy hair.

100% Ammonia Free
PPD Free / Resorcinol Free
No Alcohol / No Mineral Oil / No Fragrance
Restructures and Hydrates Hair
Both Hair Color and a Treatment
Improves Hair Elasticity and Structure
Formulated with Calming Essential Oils

Hbright
Light Enhancing Fluid

COLOR BRIGHTNESS ENHANCER

Oway Hbright is an ammonia-free fluid light enhancer treatment for both natural and colored hair.

Hbright harnesses the natural power of Biodynamic Hibiscus, Organic Perilla Oil, Cotton Proteins and Ethical Date Oil to infuse hair color with brightness, shine and strength.

Reasons for use

Clear Shine Gloss Treatment to add a clear shine and luminosity to natural and cosmetic hair colors.

Light Color Cleanse to gently remove direct deposit tones, softly illuminate natural hair or refresh and brighten cosmetic color.

Color Toning Treatment to add color tone and shine to the hair fiber.

Brightening Treatment to add extra light, intensity and brightness to color services.

Benefits

• Infuses natural and cosmetic hair colors with brightness and shine
• Versatile technical tool allows professionals to create clear glosses, gentle color cleanses/baths, toners with HCOLOR or HNECTAR and vivid, longer lasting fashion tones with HMELT
• Refreshes and revitalizes dull, lifeless hair color with luminosity and shine
• Adds body, strength and volume with a collection of restorative botanical ingredients
• Packaged in infinitely recyclable amber glass to protect ingredient integrity
• Cruelty Free & Vegan

Does Not Contain:
✕ SLS/SLES
✕ Parabens
✕ Phthalates
✕ GMOs
✕ Petroleum
✕ Synthetic Fragrance
✕ PEGs, PPGs & BGs
✕ Artificial Colorants

Hbleach
Phyto Butter Cream Lightner

AMMMONIA-FREE CREAM LIGHTENER

Say goodbye to harsh fumes !

Oway Hbleach is the first-ever ammonia-free cream lightener infused with three pure essential oils and nourishing Kukui Butter. Gentle and versatile, it's beautiful, controllable consistency makes it ideal for balayage techniques, highlighting and on-scalp lightening. Finally, one lightener to rule them all!

Comfortably lifts hair 1-6 levels with little to no damage

Benefits

♥ Ammonia-Free, Fume-Free Salon Experience
♥ Great for Balayage, Highlighting & On-Scalp Lightening
♥ Gentle Formula Softens & Protects Hair From Damage
♥ Lavender Essential Oils Comforts & Calms Sensitive Scalps

Key Ingredients

Kukui Butter contains amino acids and essential fatty acids that make hair healthy, nourish, and provide a bright gloss effect. Linoleic and alfalinoliec acids retain hydration. Vitamins A, C, and E perform an antioxidant action.

Biodynamic Lavender Essential Oil rebalances the skin, hair, and the body in general. It carries out a refreshing, invigorating, and soothing action on the scalp and hair. Its aromatherapeutic scent offers relaxation and instills tranquility.

Fair Trade Date Oil is nourishing and elasticizing. In a village in Burkina Faso, a cooperative of African women collect mature dates, which are processed by the men in the community. By purchasing this ingredient, Oway contributes to the economic surge of the village's families.

Organic Perilla Oil is rich in fatty acids, nourishing hair fibre, and adds shine to the capillary stem. Soothing and calming for the skin, it carries out an anti-aging action thanks to the high concentration of flavonoids.