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About

OWAY Hair Color

Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins. Oway lets us immerse you in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.

From Farm to Chair

Oway’s organic salon products take root on our family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature. Oway insiders call it OrtOfficina. Here, we grow, pick and distill our pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.

Hcolor

Hcolor is the world’s first professional organic hair color formulated with the highest concentration of organic, biodynamic and fair trade ingredients.

Our green chemists have created a beautiful balance between performance and nature with nourishing, gentle formulations that even the most sensitive clients will love. Loved by Hair Stylists and clients alike, Oway’s Hcolor has been voted Best Hair Color in the Green Beauty Awards and Best Ammonia Free Hair Color.

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  • 100% Ammonia Free

  • Perfect Grey Coverage

  • Glossy, Long Lasting Color

  • Delicate pH Respects Hair Fiber

  • Improves Hair Texture Over Time

  • Formulated with Calming Essential Oils

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Hcatalyst is the world’s first phytobutter-based activator fortified with rich, creamy Illipe Seed Butters, Organic Perilla Oil and Biodynamic Hibiscus Extract.

These nourishing ingredients provide extra protection for the hair and scalp, resulting in shiny, healthy color without irritation.

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Hnectar
Nourishing Nectar Hair Color

Hnectar is the world’s first professional organic hair color infusion with the ability to lift 1-3 levels while improving hair softness and brightness.

Innovative and groundbreaking

Hnectar harnesses the power of green sugars in its exclusive organic nectar complex. Biodynamic Elderberry and organic Mallow Flower Extract capture water molecules, filling and storing them in parched hair cells, resulting in hydrated, healthy hair.

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  • 100% Ammonia Free

  • PPD Free / Resorcinol Free

  • No Alcohol / No Mineral Oil / No Fragrance

  • Restructures and Hydrates Hair

  • Both Hair Color and a Treatment

  • Improves Hair Elasticity and Structure

  • Formulated with Calming Essential Oils

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Most Popular uses

  • Blend away gray

  • Revive color to length of hair

  • Color treatment for those with celiac disease (Gluten Free)

  • Color treatment for those who have sensitive scalps

  • Color treatment for those who want the healthiest hair color option 

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